The job seeking model has changed. Historically, job
applicants would search for jobs they wanted, and subsequently move to where they
received a job offer. Today’s workforce, particularly Millennial workers, are
more likely to decide WHERE they want to work first, then begin looking for
jobs in that city. Because of this shift, placemaking and marketing communities
have become paramount for employers and cities.

To compete for these young workers, the REDP team has been
working on a talent attraction campaign to tell the story of why Richardson is
an exciting place for young professionals to live, work and play. With the help of Denver-based Atlas
Advertising and many of our community partners, we have developed five
promotional videos highlighting living, working, eating, and the cultural arts
in Richardson, as well as a landing page that links young professionals to
specific job openings and residential options.

We are officially launching the campaign on July 12 and need
our community’s support to help spread the message. Stay tuned for the
unveiling of the campaign, and please contact Jenny Mizutowicz, Director of
Marketing, for information about how you can get involved.